Case Study: Away achieves rapid product launches and 100,000 sales with Slack

Bringing the ideal suitcase to market with Slack

Away set out to build the ideal suitcase — stylish, durable and affordable — and rapidly scaled from concept to market with focus groups, design and manufacturing partners, retail deals and 60 employees in just two years. Their challenge was coordinating creative teams, customer feedback and external partners to move quickly and keep product and service quality high.

They made Slack the hub for design collaboration, customer‑feedback channels and partner coordination, integrating tools like Twitter, Desk.com and Delighted to surface real customer needs. As a result, decisions that once took weeks now happen in days, support and product teams iterate faster, and Away sold its 100,000th suitcase within three years.

Away

Stephanie Korey

Co-founder