Slack
173 Case Studies
A Slack Case Study
The Times and The Sunday Times’ digital strategy and development team set out to modernize a legacy newsroom but faced fragmented, slow communication: follow-ups from daily editorial meetings happened via one‑to‑one emails or desk chats, a daily 30‑minute huddle felt unproductive and micromanaging, and teams were split across floors. The group needed a faster, more transparent way to share progress and collaborate across departments.
They adopted Slack and integrated it with existing tools (Bitbucket, JIRA, Trello, Google Drive/Calendar, Twitter), moving many discussions into public channels so managers could check progress without interrupting work. Email use dropped dramatically, check‑in meetings fell by nearly two thirds, 40% of conversations became public, and editorial teams began using Slack to track stories — boosting efficiency while making day‑to‑day collaboration more transparent and personable.
Matthew Taylor
Digital Production Editor