Case Study: R/GA achieves faster decisions and better client service with Slack

Better service and faster decisions at a global agency

R/GA is a global advertising and design agency of 1,700 people across 15 offices that works with brands like Nike, Samsung and Google. Coordinating multidisciplinary teams in multiple time zones had become slow and opaque — email and meetings couldn’t support the real-time collaboration, visibility, and client transparency the agency needed.

R/GA adopted Slack as the central collaboration hub, tying in tools (Dropbox, Trello, Jenkins, JIRA, Google Drive, Zoom) and custom tools like RGABot, and inviting clients into channels. The result: faster decisions (about 30–40% quicker on client-involved projects), fewer meetings, greater transparency and accountability, higher productivity, and stronger client trust.

R/GA

Katrina Bekessy

Senior Technology Director