Case Study: Benefit Cosmetics achieves faster global website launches and rapid cross-team collaboration with Slack

Beautifying the world with a wink and smile (and Slack)

Benefit Cosmetics, a whimsical beauty brand founded by twin sisters and part of LVMH, needed to scale its voice globally while coordinating teams across 52 markets and launching 40 native-language websites. The main challenges were fast, reliable cross‑border collaboration, rapid QA and updates across time zones, and seamless coordination with external partners.

They used Slack as a central hub—creating a project channel per site, inviting external partners via guest access, and integrating tools like Google Drive and GitHub—to streamline file sharing, copy iteration and approvals. The result: faster response times, smoother global launches and QA by leveraging time-zone overlaps, and preserved team culture through fun channels and Slackbot interactions.

Benefit Cosmetics

Emily Dybwad

Digital Marketing Manager