Case Study: Vera Bradley achieves major Instagram and Facebook engagement gains with Skyword Intelligence

How Vera Bradley Uses Social Listening to Increase Brand Engagement

Vera Bradley, the retail accessories brand, set out to evolve its social media from product-driven posts to authentic, two-way conversations that better reflect its ideal customer. PR and Marketing Director Greg Jaeger and Social Media Specialist Adele Poudrier needed to grow dedicated followers—especially on Instagram—and create more engaging content that would stand out in a crowded retail landscape.

They partnered with Skyword Intelligence and Skyword Data & Insights Services to use social listening, benchmarking, campaign research, and competitor tracking to refine channel-specific strategies. The results: Vera Bradley now sees 323% higher average interactions per post per 1,000 Instagram followers (14.67 vs. 4.54) and 273% higher on Facebook (0.82 vs. 0.30), while gaining faster, actionable insights to inform future partnerships and platform strategies.

Vera Bradley

Greg Jaeger

PR and Marketing Director