Case Study: Snowflake boosts brand awareness with Sköna’s award-winning billboard campaign

Snowflake wins the 2019 Forbes Best 101 Billboard Award with Sköna

Sköna partnered with Snowflake, a values-driven data cloud company, to execute a billboard advertising campaign announcing its Data Sharing product. The challenge was to create a campaign that would effectively speak to a core tech industry audience in Silicon Valley without alienating the general public who would also see the billboards during their commutes.

The solution from Sköna was a bold, witty, and culturally relevant campaign that balanced humor with a focus on Snowflake's product offerings. This approach created significant brand awareness and broad appeal, resulting in a campaign that won the 2019 Forbes Best 101 Billboard Award. Sköna's work successfully positioned Snowflake as a top-of-mind choice in its category and became the envy of many Silicon Valley CEOs, leading to a long-term and ongoing billboard presence in key locations.

Snowflake