Case Study: News Corp Australia boosts revenue from commerce content with Skimlinks

News Corp Australia monetizes 17 million monthly readers with Skimlinks

News Corp Australia, a major media company, sought to increase revenue from its extensive lifestyle content by monetizing the product recommendations its writers were already making. They needed a scalable and technically efficient solution to monetize links across their vast archive and new content without negatively impacting page load times or user experience, leading them to evaluate partners and eventually choose Skimlinks.

By implementing Skimlinks' JavaScript solution, News Corp Australia was able to efficiently monetize links across both new and archived content through a single, lightweight tag. This provided access to thousands of retailers and multiple affiliate networks under one contract. The solution quickly proved successful, revealing that readers were actively clicking and purchasing recommended products. This unlocked ongoing revenue from old articles and helped identify high-performing content to update, all while maintaining a good user experience.

News Corp Australia