Case Study: L’Express drives commerce revenue growth with Skimlinks

L’Express boosts publisher commissions 60% with Skimlinks

L’Express, a French media brand, faced the challenge of fully integrating commerce content into its publication without compromising its high editorial standards. Partnering with Skimlinks, the goal was to build a shopping section that delivered meaningful reader recommendations and generated incremental revenue in a competitive market.

The solution involved launching a dedicated shopping guide using Skimlinks' services, including its Editorial Network. Through close weekly collaboration and data-driven SEO, L’Express created high-quality content. Skimlinks helped deliver millions of impressions, strong merchant relationships, and consistent month-on-month revenue growth, including a 60% increase in publisher commissions between Q1 and Q2.

L’Express