Case Study: L’Express drives commerce revenue growth with Skimlinks

L’Express boosts affiliate revenue with Skimlinks and posts 60% QoQ growth

L’Express, a major media publication, had been engaged in affiliate marketing for two decades but sought to fully integrate commerce content into its editorial strategy to drive growth. The company partnered with Skimlinks to launch a new, seamless shopping guide format on its website.

By implementing Skimlinks' services and leveraging its Editorial Network, L’Express adopted a data-driven, SEO-first approach. Through close weekly collaboration, the Skimlinks team provided optimization and advisory support. This solution delivered millions of impressions and sustained revenue growth, including a 60% quarter-over-quarter increase. The partnership also forged stronger merchant relationships and proved that editorial excellence and commerce success can coexist.

L’Express