Case Study: Hoover drives incremental sales and full-funnel growth with Skimlinks

Hoover boosts editorial revenue 40% with Skimlinks

Hoover, a leading home appliance brand, faced the challenge of elevating its affiliate marketing strategy beyond a discount-code heavy approach. Their goal was to demonstrate the channel's incremental value and expand its reach to high-quality content publishers by moving beyond a sole focus on last-click conversions. To achieve this, they partnered with Skimlinks.

Working with Skimlinks, Hoover implemented a full-funnel approach, which included a significant pivot to prioritizing incremental sales and the adoption of a Cost-Per-Click (CPC) model. This strategy allowed them to better leverage commerce content and foster mutually beneficial publisher partnerships. The results were highly successful, with a subsequent CPC campaign achieving a 6.2x ROI and editorial content now accounting for over 40% of the program's revenue. The proven incrementality led to a tenfold increase in Hoover's affiliate marketing budget since 2024.

Hoover