Case Study: VTech drives full-funnel retail media growth with Skai

Vtech boosts Amazon Q4 revenue 23% with Skai

VTech, a global leader in electronic learning products, partnered with performance marketing agency Collective Measures to address challenges with its retail media investments. They faced pressure to maximize performance during peak periods, manage operational complexities like product ineligibility, and better understand the impact of upper-funnel spending. They turned to the vendor Skai and its retail media platform to develop a more holistic and data-driven strategy for sustainable growth across retailers like Amazon and Walmart.

By leveraging Skai's platform and Amazon Marketing Cloud, Collective Measures implemented a full-funnel strategy for VTech. The solution involved dynamic budget reallocation away from highly competitive periods, using Skai Portfolios for efficiency, and expanding to Walmart. This data-driven approach resulted in a 23% increase in total Q4 Amazon revenue and a 12% improvement in return on ad spend. Revenue in December specifically grew by 61% year-over-year on Amazon, with a matching 61% revenue growth also achieved on Walmart.

Vtech