Case Study: The Barcode Group cuts Amazon Ads reporting time by 75% with Skai Celeste AI

The Barcode Group cuts Amazon Ads reporting time 75% with Skai

The Barcode Group, a CPG sales and marketing agency, was challenged by the immense manual effort required for Amazon Ads reporting for a home furnishing client. Their team was spending excessive time manually pulling and consolidating data from limited 90-day reports, which hindered their ability to perform vital historical analysis and strategic planning for major events like Prime Day. They partnered with vendor Skai to find a solution.

By implementing Skai's Celeste AI, a GenAI-powered marketing agent, the agency automated its reporting process. Skai's solution provided extended historical data access and synthesized insights directly from prompts, eliminating manual compilation. This resulted in a 75% reduction in advanced report compilation time, allowing analysts to redirect their efforts toward forecasting, research, and strategic campaign planning, which directly enhanced the value delivered to their client.

The Barcode Group