Case Study: OMRON Healthcare achieves +84% new-to-brand sales with Skai

Omron Healthcare drives +84% new-to-brand sales with Skai

Omron Healthcare, a global healthcare company, faced the significant challenge of relaunching its best-selling medical devices on Amazon across five European markets simultaneously. The company needed to build awareness and drive conversions for new products that lacked historical data, reviews, and, in Germany, a key trust certification. They partnered with vendor Skai and its Retail Media solution to overcome this during the competitive Q4 sales period.

Skai implemented an AI-driven, full-funnel campaign that used automated optimization across streaming TV, online video, and sponsored ads. The solution continuously reallocated bids based on live performance, managed budgets in real time across all markets, and improved traffic quality. This approach delivered exceptional results for Omron, including an 84% increase in new-to-brand sales and a 10.8% year-over-year revenue growth across the five markets, significantly exceeding their initial targets.

Omron Healthcare