Case Study: GALE achieves scalable BFCM budget control and stronger ROI with Skai

GALE boosts BFCM ROI by 60% with Skai

GALE, a business agency, faced a significant operational challenge managing retail media campaigns for a leading skincare brand during Black Friday and Cyber Monday. They needed to maintain strict daily budget caps across over 100 active campaigns, as manual overnight monitoring to prevent overspending and capture high-intent shopping windows introduced considerable risk. To address this, GALE partnered with vendor Skai and its Retail Media platform to develop a scalable solution.

By leveraging Skai’s automation capabilities, GALE built a closed-loop workflow that automatically paused campaigns upon reaching spend thresholds and reactivated them to capture morning demand. This solution from Skai enabled the brand to achieve a 60% increase in ROI, an 18% improvement in CPC efficiency, and a 37% improvement in ACoS, all while significantly reducing the operational burden and risk associated with manual budget management.

GALE