Case Study: Direct Agents achieves 94% Walmart revenue growth with Skai

Direct Agents grows Walmart revenue 94% YoY with Skai

Direct Agents, a growth marketing consultancy, faced the challenge of helping an electronics accessories brand navigate a shifting retail landscape. With margins tightening on core retailers, they identified Walmart as a potential growth channel but were limited by the platform's manual console, which lacked the visibility and granular reporting needed to scale efficiently. They turned to the vendor Skai and its retail media solution to gain greater control.

By implementing Skai, Direct Agents gained the data visibility to validate the opportunity and build a repeatable growth engine. They used the platform to reframe Walmart as a priority channel, allocate budget based on high-intent queries, and build a system for scaling efficiently with automated controls. The solution delivered significant results for their client, including a 94% YoY increase in revenue and a 157% increase in spend while maintaining a 5.09x return on ad spend. Skai enabled Direct Agents to transform Walmart into a predictable, scalable revenue driver.

Direct Agents