Case Study: Chomps achieves year-round growth on Walmart Connect with Skai

Chomps boosts impressions 83% with Skai on Walmart Connect

Chomps, a leading meat snack brand, faced the challenge of sustaining sales momentum beyond the strong seasonal Q1 period into Q2 and the rest of the year. Their goal was to reach new audiences and maintain brand awareness efficiently. To address this, they partnered with vendor Skai and utilized its retail media solutions on the Walmart Connect platform.

Skai implemented a full-funnel media strategy using Sponsored Search and Onsite Display ads, powered by its proprietary optimization technology. The solution combined Walmart Connect's first-party data with Skai's audience targeting and bid adjustments. This strategy delivered significant results for Chomps, including an 83% increase in impressions, a 38% reduction in CPMs, and a 5% growth in new-to-brand customers from Q1 to Q2, transforming a seasonal spike into sustained year-round growth.

Chomps