Case Study: Accor achieves faster, decision-ready search insights with Skai's Celeste AI

Accor cuts search analysis from hours to 4–5 minutes with Skai's Celeste AI

Zenith International, managing paid search for the hotel company Accor, faced a challenge in analyzing performance across thousands of campaigns on Google and Microsoft Ads. The manual process of pulling and reconciling data from multiple engines was extremely time-consuming, creating a significant gap between having information and being able to act on it before opportunities were lost. To address this, they turned to vendor Skai and its Celeste AI product.

By implementing Skai's Celeste AI, Zenith automated the analysis, which standardized data retrieval and produced consistent, decision-ready insights. This solution replaced hours of manual work with an average turnaround of 4-5 minutes per analysis. The results included validated accuracy against other reports and optimization recommendations with projected impact in every response, enabling faster and more scalable decision-making for Accor's global teams.

Accor