Case Study: AirAsia Achieves 5X Higher ROI with Sizmek Dynamic Creative

zmek Dynamic Creative takes retargeting ROI to new altitude for Indonesia AirAsia

AirAsia, specifically Indonesia AirAsia, needed to move beyond standard retargeting in a highly competitive airline market and create more personalized ads quickly, while improving ROI. The airline had used retargeting before, but it wanted a better way to generate many fresh ad variations on short timelines.

Sizmek Dynamic Creative Optimization (DCO), implemented by Mindshare Indonesia, enabled AirAsia to update headlines, images, fares, and destinations through simple Excel feeds and serve thousands of personalized ad versions based on users’ last searched destination. With Sizmek, AirAsia created 5,500+ ad versions in three months, saved an estimated 276 days of production time, and achieved 5X higher ROI than previous retargeting campaigns.

AirAsia

Ina Nurulita

Digital Marketing Manager