Case Study: AirAsia achieves 5X higher retargeting ROI with Sizmek Dynamic Creative

zmek Dynamic Creative takes retargeting ROI to new altitude for Indonesia AirAsia

AirAsia Indonesia, a leading low-cost carrier in Jakarta, wanted to move beyond standard retargeting and create more personalized ads while improving ROI. Working with Sizmek Dynamic Creative Optimization, the airline needed a faster way to produce multiple ad versions for a highly competitive market and respond quickly to weekly promotions and changing traveler behavior.

Sizmek helped AirAsia run an always-on retargeting campaign that used simple Excel feeds to update headlines, images, destinations, and fares in real time. The result was more efficient workflows and much stronger performance: AirAsia created 5,500+ ad versions in three months, saved an estimated 276 days of production time, and achieved 5X higher ROI than previous retargeting campaigns.

AirAsia

Ina Nurulita

Digital Marketing Manager