Case Study: Dell achieves higher site visits and conversions with Sizmek Rich Media and In-Stream

Dell promotes its brand, increases site visits and conversions with Rich Media and In-Stream

Dell launched its “The Power to do More” branding campaign to build awareness and drive traffic to its website across healthcare, technology, and education audiences. The challenge was managing a complex, multi-format digital campaign and accurately measuring performance across In-Stream video, Rich Media, and banner ads.

Sizmek provided a one-stop solution that served the In-Stream video, tracked all display formats, and attributed site visits and conversions without duplication. With Sizmek, Dell reached 27 million unique users and generated 162,000 site visits, while In-Stream ads delivered a .91% conversion rate and the campaign showed strong, balanced performance across all three target segments.

Dell

Adam Potashnick

Global Media Director