Case Study: Valentin Hotels achieves a 40% increase in online revenue with SiteMinder Channel Manager

Valentin Hotels increase online revenue by 40% in their first year with SiteMinder

Valentin Hotels, a group of 11 resorts across Mallorca, Menorca, Cuba and Mexico, faced "chaos" managing seven distribution channels manually—spending hours or days updating extranets—so in 2014 they engaged SiteMinder and its online distribution technology (SiteMinder Channel Manager) to gain real-time inventory updates and improved rate control.

SiteMinder implemented its Channel Manager, using a pooled inventory model and two-way updates to distribute rates instantly across 200+ channels without overbooking; as a result, Valentin Hotels’ online revenue grew 40% in the first year and online bookings accounted for 28–35% of group revenue, while staff gained time to focus on pricing decisions and guest service.

Valentin Hotels

Tomeu Vich

E-commerce Manager