Case Study: Urban Rest boosts revenue and direct bookings with SiteMinder

Urban Rest lifts revenue 51% YoY with SiteMinder

Urban Rest, a hotel group redefining business accommodation, faced the challenge of managing rapid growth across a complex portfolio of over 1000 units in four countries. They needed to balance expansion with modern guest expectations and strategically distribute their unique properties to both corporate and leisure travelers. To address this, they turned to vendor SiteMinder and its platform.

By implementing SiteMinder's GDS and Metasearch Manager, Urban Rest gained a unified platform for distribution. SiteMinder's GDS increased their visibility to global travel agents and corporate clients, solidifying their base of long-stay business. The Metasearch Manager helped capture high-intent leisure travelers directly, especially during peak demand. This solution from SiteMinder led to a 51% year-on-year revenue uplift and provided operational efficiency across multiple teams.

Urban Rest