Case Study: Grantham Arms boosts online bookings and revenue with SiteMinder

The Grantham Arms optimises revenue and sales channels with SiteMinder and MavREV

Grantham Arms, a four-star inn in Boroughbridge, North Yorkshire, wanted to grow its business by improving online presence, expanding distribution channels, and optimizing revenue after new operators took over and enlarged the property. To support this challenge, the team worked with SiteMinder and its channel manager, alongside MavREV’s revenue optimization expertise, to better manage bookings and inventory across multiple sales channels.

SiteMinder’s channel manager connected Grantham Arms to more than 450 distribution channels and integrated seamlessly with its PMS, automatically updating inventory and sharing data in real time. This reduced manual work, helped avoid double bookings, improved occupancy, and supported stronger revenue performance, with the property continuing to go from strength to strength over the following three years.

Grantham Arms