Case Study: The Gerald Apartment Hotel grows direct bookings with SiteMinder

The Gerald Apartment Hotel grows direct bookings from 30% to 40% with SiteMinder

The Gerald Apartment Hotel, a luxury aparthotel in Geraldton, Australia, sought to grow its share of direct bookings and reduce its reliance on online travel agencies (OTAs) to save on commission costs. To achieve this, the hotel needed a more integrated and agile tech stack to streamline operations and enhance its marketing efforts, turning to vendor SiteMinder for its platform.

SiteMinder's channel manager and website optimisation tools were integrated with Mews PMS and The Hotels Network to create a seamless operational stack. This solution provided the marketing agility to launch campaigns instantly and view real-time analytics. As a direct result of implementing SiteMinder's platform, The Gerald grew its direct bookings from an average of 30% to 40% month on month.

The Gerald Apartment Hotel