Case Study: The Dylan Hotel at SFO boosts direct bookings and guest engagement with SiteMinder's Canvas

The Dylan Hotel at SFO builds a clean, easy to update and integrated website

The Dylan Hotel at SFO, a 58-room boutique near San Francisco Airport, needed to boost its online presence and encourage direct bookings after a major renovation but didn’t want an expensive, hard-to-maintain custom website. Owner Christina Ongerth found SiteMinder and its Canvas website builder, which promised an easy-to-update, hotel-specific solution focused on direct booking and user experience.

SiteMinder implemented Canvas along with The BookingButton, Prophet, Channel Manager and GDS, enabling a new site built in days that’s simple to manage and visually engaging. As a result, The Dylan Hotel at SFO saw higher search visibility, increased visitor engagement (longer time on rooms, gallery and attractions pages), rising direct booking rates, and reduced time spent managing reservations.

The Dylan Hotel at SFO

Christina Ongerth

Owner