Case Study: The Cottage in the Wood achieves 6% ADR increase and £10 RevPAR growth with SiteMinder

The Cottage in the Wood reaches new heights with SiteMinder

The Cottage in the Wood, a historic hotel in Malvern Wells, UK, was facing changing guest behavior with shorter stays, last-minute online bookings, and the need for faster turnarounds and smarter pricing. To keep up, the property needed a hotel technology solution that could integrate with its property management system, and it turned to SiteMinder for distribution and revenue management support.

SiteMinder provided an easy-to-use platform with integrated reporting on parity, channel mix, pace, and market performance, helping the team make tactical pricing decisions and manage rates in advance. As a result, The Cottage in the Wood’s direct website began outperforming OTAs, while the hotel achieved a 6% increase in average daily rate and a £10 uplift in RevPAR within the first year.

The Cottage in the Wood