Case Study: Terracotta Hotel & Resort boosts direct bookings with SiteMinder

Terracotta Hotel & Resort boosts direct bookings by 50% with SiteMinder

Terracotta Hotel & Resort, a large hotel in Dalat, Vietnam, faced significant challenges managing its inventory and bookings across more than ten online travel agency (OTA) channels. The inability to update room availability and rates immediately was a major operational obstacle and a potential hindrance to revenue. Furthermore, the hotel lacked seamless integration with an online booking engine, preventing it from accepting direct bookings and paying high OTA commissions. The vendor, SiteMinder, was unanimously recommended to solve these efficiency issues.

SiteMinder implemented its channel manager and booking engine solutions, providing a unified platform to manage all sales channels from a single dashboard. This streamlined the hotel's distribution, greatly simplified daily operations, and reduced the risk of errors. As a result, Terracotta Hotel & Resort increased its direct bookings by 50%, saved valuable time, and gained better overall market insight through SiteMinder's analytics.

Terracotta Hotel & Resort