Case Study: Soy Local Hotels boosts direct bookings and cuts manual work with SiteMinder

Soy Local Hotels boosts direct bookings 98% with SiteMinder

Soy Local Hotels, a group of boutique hotels in Latin America, faced significant operational challenges due to its reliance on manual channel management. This process was inefficient, created unstable connections with their property management system, and prevented them from taking direct bookings, leading to guest dissatisfaction. They sought a technological solution and found SiteMinder's channel manager.

By implementing SiteMinder's platform, Soy Local Hotels automated its distribution across multiple channels. The solution provided a seamless connection to their PMS and enabled direct bookings through their website. The results were transformative: the group saw a 98% spike in direct bookings in Mexico City and 105% growth in Puerto Vallarta using SiteMinder's Demand Plus. They also reduced operational costs by approximately 60% and reclaimed significant staff time, allowing them to focus on sales and enhancing the guest experience.

Soy Local Hotels