Case Study: Hotel Mirador Las Grullas achieves 30% more direct reservations with SiteMinder

SiteMinder’s Demand Plus a vital direct bookings booster for Hotel Mirador Las Grullas

Hotel Mirador Las Grullas, a hotel in Huesca, Spain, was struggling with heavy reliance on OTAs, especially Booking.com, and wanted to increase direct reservations and revenue. The team needed a way to reduce dependence on third-party channels while maintaining high occupancy.

SiteMinder helped Hotel Mirador Las Grullas by implementing Demand Plus, a feature within its online booking engine designed to drive more direct bookings through metasearch channels like Google. The result was a smooth setup and an average of 30% more direct reservations in summer compared with the previous year, helping the hotel strengthen its customer relationships and boost direct revenue.