Case Study: Sea World Resort achieves 36% increase in online revenue and 50% cut in operating costs with SiteMinder

Sea World Resort experiences 36% Increase in Online Revenue

Sea World Resort, a family-focused resort on Queensland’s Gold Coast, struggled with time-consuming manual updates to third-party booking sites, maintaining rate parity and limited staff capacity to focus on sales. To address these challenges the resort partnered with SiteMinder in 2008 and implemented SiteMinder’s The Channel Manager to streamline online distribution, plus later added TheBookingButton for simplified direct bookings.

SiteMinder connected Sea World Resort’s PMS to a central cloud platform, expanded its online presence from 12 to 17 websites, and enabled real-time rate parity and two-click bookings. The result: online revenue rose (reported 36% increase), the online channel’s share of room revenue grew from about 11% to 47%, operating costs fell by 50%, and staff productivity and time-efficiency improved through automated channel management.

Sea World Resort

Sue Elliot

Online Sales Manager