Case Study: The Hatton Collection achieves 41% increase in online bookings and £20,500 savings with SiteMinder

Quintessential authentic English hotels embrace cloud-based technology and save over £20,000

The Hatton Collection, a group of five boutique English inns, needed to grow online bookings, simplify multi‑channel distribution and cut the high costs of third‑party booking fees. To modernize its distribution the group adopted SiteMinder’s cloud products — the Channel Manager (with pooled inventory) and TheBookingButton direct booking engine — replacing a costly 5% commission booking provider and centralizing rate/availability management.

SiteMinder implemented its Channel Manager and commission‑free TheBookingButton, giving The Hatton Collection wider channel reach, automatic inventory updates and a branded direct booking option. The result: OTA bookings rose 41% (Mar–Jun 2012 vs 2011), direct bookings increased 10% in the same quarter, and total savings exceeded £20,500 (about £10,500 from Channel Manager efficiencies and ~£10,000 from avoiding direct‑booking commissions), while manual work and overbooking risk were greatly reduced.

The Hatton Collection

Peter Gilbert

Head Of Finance