Case Study: oxoHotel achieves 10-15% B2C room revenue growth with SiteMinder

oxoHotel boosts B2C room revenue 10-15% with SiteMinder

oxoHotel, a multi-brand hotel group with 28 properties in Colombia, faced challenges from its fragmented operations. Each of its independent boutique hotels used different connectivity tools, making unified decision-making difficult and limiting efficient scaling. The company needed a comprehensive technology solution to consolidate its portfolio and gain clear insights, leading them to adopt SiteMinder's platform, including its channel manager and multi-property features.

By implementing SiteMinder, oxoHotel unified its operations onto a single platform. This solution provided reliable integrations and an intuitive interface, which improved distribution channel management. The results were significant, with the group's independent boutique hotels achieving a 10-15% growth in B2C room revenue. SiteMinder also helped boost operational efficiency, reduce costs, and improve overall profitability for sustained growth.

oxoHotel