Case Study: Ormond Group achieves 10% revenue growth with SiteMinder

Ormond Group lifts revenue 10% YoY with SiteMinder

Ormond Group, a boutique hotel group in Malaysia, faced operational challenges with manual distribution across multiple sales channels. Managing rates and inventory across various OTAs without real-time synchronization with their Opera PMS led to risks of overbookings and lost revenue, consuming valuable staff time. This prompted their search for a solution, leading them to partner with SiteMinder.

SiteMinder provided a centralized platform featuring a channel manager and booking engine with robust two-way PMS integration. This solution automated distribution in real-time, eliminated overbookings, and freed up staff to focus on guest experience. The results included a 10% year-over-year revenue improvement, a measurable increase in direct bookings, and significantly stronger online visibility across their portfolio.

Ormond Group