Case Study: Serenata Hotels and Resorts doubles online booking revenue with SiteMinder’s Channel Manager

Online booking revenue doubles with switch to SiteMinder’s Channel Manager

Serenata Hotels and Resorts, a 15‑property boutique group across Thailand, faced a competitive market and an inability to grow online bookings without adding staff time and resources. Reservation teams were manually updating up to seven OTAs (about 15 minutes per update), so the group selected SiteMinder and deployed SiteMinder’s Channel Manager to streamline distribution.

By implementing SiteMinder’s Channel Manager and its pooled inventory system, Serenata connected to 10 OTAs and began updating rates and availability in seconds, cutting manual workload, reducing overbooking risk and freeing staff to focus on promotions and guest experience. SiteMinder helped drive a doubling of online revenue within the first year (accounting for roughly two‑thirds of a reported tripling in web revenue), with online bookings now averaging 45% of reservations group‑wide and up to 95% at the Bangkok property.

Serenata Hotels and Resorts

Chatchawan Soorangura

Marketing And Brand Director