Case Study: Nathan Hotel achieves higher direct bookings and saves 90 man-hours per week with SiteMinder

Nathan Hotel Optimises Distribution To Drive Direct Online Bookings With Siteminder

Nathan Hotel, a 48‑year‑old, 189‑room property in Kowloon, struggled to manage inventory and rates across multiple OTA channels and lacked integration with an online booking engine to accept direct, commission‑free bookings. Director of Sales Wenus Chan selected SiteMinder and its solutions—the Channel Manager for real‑time distribution and TheBookingButton for direct bookings—to provide a stable, user‑friendly platform that could instantly update inventory and rates.

SiteMinder implemented The Channel Manager and TheBookingButton, going live within a month and delivering immediate automatic updates via a cloud‑based interface. The solution streamlined distribution and reservations, boosted direct bookings and booking conversions, increased revenue, and saved Nathan Hotel at least 90 man‑hours per week.

Nathan Hotel

Wenus Chan

Director of sales