Case Study: Mutiara Carita Cottages boosts direct bookings and reduces overbookings with SiteMinder

Mutiara Carita Cottages boosts direct bookings to IDR 100 million with SiteMinder

Mutiara Carita Cottages, an eco-resort in Indonesia, faced challenges with maintaining rate parity and manually updating prices across its numerous online booking channels. These issues threatened the resort's pricing strategy and profitability. To address this, they turned to vendor SiteMinder for a solution using its channel manager and booking engine.

By implementing SiteMinder's platform, the resort automated its inventory and price updates across all channels, significantly reducing manual work and minimizing double bookings. The use of SiteMinder's Demand Plus feature to enhance visibility on metasearch sites led to a dramatic surge in direct bookings. The resort achieved over 30 direct bookings worth more than IDR 100 million in a two-month period, a substantial increase from having almost none previously.

Mutiara Carita Cottages