Case Study: Metro Hotels boosts revenue with SiteMinder

Metro Hotels drives $1.6M+ in additional revenue with SiteMinder

Metro Hotels, a 100% Australian-owned multi-property hotel chain, was operating across multiple technology systems, which increased costs and hindered efficiency. They needed a consolidated solution to unify key processes and improve visibility for both their third-party and direct distribution channels to support growth.

By implementing SiteMinder's platform, including its channel manager, Metasearch Manager, and GDS solutions, Metro Hotels streamlined operations and gained greater control over its distribution. The results were significant, including an 8% increase in direct room nights for an additional A$700K in direct revenue, over A$900K from new distribution channels, and A$30K in savings from GDS consolidation, totaling over A$1.6M in additional revenue via SiteMinder.

Metro Hotels