Case Study: Kupu Kupu Barong achieves 50% more OTA bookings with SiteMinder

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Preview of the Kupu Kupu Barong Case Study

Kupu Kupu Barong boosts OTA bookings by 50% with SiteMinder

Kupu Kupu Barong, a luxury villa resort in Bali, needed a reliable platform to manage its numerous connections with both local and international online travel agents (OTAs) and B2B channels. The challenge was to streamline their booking process, avoid overbooking, and efficiently update room availability and rates across all these channels. They turned to the vendor SiteMinder for its channel manager service.

By implementing SiteMinder's platform, Kupu Kupu Barong gained a simple and easy-to-navigate solution for managing its distribution. The solution enabled fast, easy, and automatic room booking updates and provided helpful features like a rate multiplier for direct booking strategies. As a result, SiteMinder helped the resort achieve a 50% increase in bookings from its OTA connections and significantly improved operational efficiency by making price and availability mapping effortless.


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