Case Study: JARO Hotels achieves increased productivity and automated OTA reservations with SiteMinder Channel Manager (Maestro PMS integration)

JARO Hotels increases productivity with SiteMinder’s Channel Manager and Maestro PMS Integration

JARO Hotels, the largest hotel group in Quebec City with seven properties and 215 rooms, needed to scale online distribution without manual reservation entry causing availability errors. To get a 2‑way connection with their Maestro PMS and manage growing OTA volume, the chain selected SiteMinder’s Channel Manager following a recommendation from HD Marketing.

SiteMinder implemented its Channel Manager across all seven JARO properties, providing the two‑way Maestro integration they required; the rollout was quick and met expectations. As a result, SiteMinder eliminated manual reservation input, increased productivity, reduced the need for extra central reservations staff and saved significant man‑hours while enabling JARO Hotels to sell effectively on OTAs.

JARO Hotels