Case Study: Hotel East Group achieves streamlined operations and more direct bookings with SiteMinder

Hotel East Group cuts weekly manual updates by hours with SiteMinder

Hotel East Group, an Eastern-design hotel group in Taiwan, faced operational challenges as its manual process for updating room availability and pricing across multiple online travel agencies and its own website was time-consuming and prone to errors. This repetitive task took hours each week and prevented staff from focusing on guest service. The group chose SiteMinder's platform, including its channel manager and booking engine, to automate these processes.

By implementing SiteMinder's multi-property dashboard and channel manager, Hotel East Group automated its distribution, enabling real-time syncing across all sales channels. This solution drastically reduced manual updates, eliminated most pricing discrepancies, and substantially increased direct bookings. As a result, the team at Hotel East Group was freed to focus on guest interactions and refining the customer experience.

Hotel East Group