Case Study: Golden Phoenix Hotel Manila achieves 77% more new website guests and 20% direct-booking revenue growth with SiteMinder

Golden Phoenix Hotel Manila brings 77% more guests to their hotel website

Golden Phoenix Hotel Manila, an independent 280+ room property in Pasay City, faced the challenge of creating a branded, customizable website that would drive direct bookings after finding their previous provider too restrictive. The hotel turned to SiteMinder, selecting Canvas by SiteMinder to build a site that better reflected their brand and later expanding to TheBookingButton, The Channel Manager and GDS by SiteMinder.

SiteMinder delivered a custom, brand-aligned website using Canvas, and the new online presence produced measurable gains: overall website traffic rose 15%, 77% of visitors were new guests, and direct-booking revenue increased by 20% — demonstrating clear commercial impact from SiteMinder’s solutions.

Golden Phoenix Hotel

Rays Taganas

Assistant Revenue Manager