Case Study: The George Hotel Ballarat achieves 35% more bookings and 25% higher revenue with SiteMinder

George Hotel Ballarat boosts bookings by 35% with SiteMinder

The George Hotel Ballarat, a 15-room historic hotel in Victoria, Australia, needed a better way to manage inventory and expand its distribution without risking overbookings. After seeing its business change over time, the hotel turned to SiteMinder’s technology, including its channel manager and booking engine, to help support growth.

SiteMinder helped The George Hotel Ballarat connect to more online travel agents and accept direct bookings through its website, keeping rates and availability accurate across channels. The result was a 35% increase in bookings and a 25% increase in revenue, while also saving staff time and improving inventory management.

The George Hotel Ballarat