Case Study: Fragrance Hotels boosts bookings 40% with SiteMinder

Fragrance Hotels boosts bookings 40% with SiteMinder

Fragrance Hotels, Singapore's second largest budget hotel chain, faced a significant operational challenge in manually managing its online distribution across more than 1,200 rooms. The process of updating extranets for over 100 daily online bookings and syncing rates and availability with its property management system was a full-time, manual task that diverted focus from guests. To address this, they partnered with SiteMinder and implemented its Channel Manager.

By using SiteMinder's Channel Manager, Fragrance Hotels automated its online distribution, enabling real-time connectivity between its property management system and its sales channels. This solution delivered substantial results: online bookings for the group increased by 40% within the first year. Furthermore, the hotel chain saved approximately 120 hours of manpower per month, allowing staff to refocus on other tasks and significantly reducing administrative costs.

Fragrance Hotels