Case Study: Hotel & Gasthof zum Hirsch achieves an 18% increase in direct bookings with Canvas by SiteMinder

Century-old German hotel increases direct bookings by 18% with SiteMinder

Hotel & Gasthof zum Hirsch, a 36‑room boutique hotel in Wertingen, Germany owned by Dominik Birzele, needed an intuitive, easy‑to‑maintain website to boost its online presence without sacrificing the guest experience. Dominik was already using SiteMinder’s TheBookingButton and The Channel Manager and sought a website solution that would allow quick customization and self‑management.

He implemented Canvas by SiteMinder, launching a hotel‑specific site in a day and gaining the ability to update content without an IT specialist. SiteMinder’s solution improved search visibility and user engagement, leading to more independence from third‑party channels and an increase in direct bookings of more than 18%, along with a reduced bounce rate.

Hotel & Gasthof zum Hirsch

Dominik Birzele

Owner