Case Study: Fragrance Hotels achieves 40% more bookings and saves 120 staff hours per month with SiteMinder

Bookings are up 40 percent since we partnered with SiteMinder

Fragrance Hotels, Singapore’s second-largest budget hotel chain with 21 properties and over 1,200 rooms, was spending excessive time and manpower manually updating online channel extranets and synchronizing bookings with its Pyxis property management system. To stop diverting staff from guest service, Fragrance Hotels partnered with SiteMinder and adopted SiteMinder’s Channel Manager to handle its online distribution.

SiteMinder’s Channel Manager integrated Pyxis with online channels to deliver real-time rates, availability and reservations, freeing staff from manual updates and maximizing online revenue. Since partnering with SiteMinder in late 2014, Fragrance Hotels reported a 40% increase in group-wide bookings within 12 months and saves roughly 120 staff hours per month, producing significant cost savings and strong ROI.

Fragrance Hotels

Chan Chi Ho

Assistant E-Commerce Manager