Case Study: Surfers Beach Resort 2 achieves a 30% increase in direct bookings with SiteMinder

Australian beach resort increases direct bookings by 30% with SiteMinder

Surfers Beach Resort 2, an 18-room boutique property in Surfers Paradise, struggled to manage growing global demand, prevent overbookings and simplify its distribution strategy. Manager Elaine Gray sought an affordable hotel technology solution and selected SiteMinder to help centralize online booking and inventory management using TheBookingButton and The Channel Manager.

SiteMinder implemented an integrated booking engine and channel manager that connected the property management, online booking and distribution systems, reducing overbooking risk and simplifying operations. As a result, Surfers Beach Resort 2 saw direct bookings rise by 30% and overall operational efficiency improve by nearly 80%, boosting revenue per booking and profitability.

Surfers Beach Resort 2