Case Study: Al Cielo Bacalar boosts direct bookings 20% and improves Google rankings with SiteMinder's Canvas

Al Cielo Bacalar - Customer Case Study

Al Cielo Bacalar, a 14‑room boutique hotel in Bacalar, Mexico, faced difficulty creating an affordable, manageable personalised website and driving direct bookings without a dedicated marketing or web team. Owner Andrew Olavarrieta searched for a self‑managed hotel web solution and turned to SiteMinder, already using TheBookingButton and The Channel Manager, before adopting SiteMinder’s Canvas website builder.

SiteMinder implemented Canvas, a customised, easy‑to‑use hotel website tool that improved SEO and allowed Andrew to launch and update his site in about a week. As a result, direct bookings rose by more than 20% and Google rankings improved by about 10%, boosting the hotel’s visibility and attracting more international guests.

Al Cielo Bacalar

Andrew Olavarrieta

Owner