Case Study: Jeju Air achieves sustainable growth and operational efficiency with SITA's Horizon PSS

Enabling Jeju Air to Strengthen Their Foundation For Sustainable Growth

Jeju Air, the third largest airline in South Korea, set out to strengthen its position as a leading low-cost carrier while preserving low fares and dependable service. Facing strong regional competition and rapid international growth (carrying ~4 million passengers in 2012 and projecting a 54% rise in international traffic in 2013), Jeju Air invested 10 billion Won in IT to improve flight stability, enhance customer service and unlock new revenue streams. To achieve these goals it partnered with SITA and deployed SITA’s modular Horizon Passenger Services System (PSS).

SITA implemented Horizon PSS to handle reservations, inventory, e‑ticketing and departure control and added modules for Airfare Price (GDS distribution), Electronic Miscellaneous Documents (EMD) for ancillary fees, Customer Journey profiling, Hangul support and web services, plus a bundled communications network to lower costs. The solution delivered quick, secure deployment with no integration or hidden technology-refresh costs, operational efficiencies with no business disruption, and a future‑proof platform for GDS, codeshare and ancillary revenue growth—validating SITA’s role in laying the foundation for Jeju Air’s sustainable expansion.

Jeju Air

Kyu Nam Choi

Chief Executive Officer