Case Study: China Eastern achieves reliable, cost-effective global data exchange and faster SkyTeam integration with SITA Community Messaging

China Eastern - Customer Case Study

China Eastern, one of China’s "big three" carriers and a top‑10 airline globally, faced a scaling challenge as it expanded its network and joined the SkyTeam Alliance. The airline needed a more reliable, cost‑effective way to share availability and operational/commercial data with online travel agents and new partners—direct links from its host provider proved unreliable. China Eastern selected SITA’s Community Messaging solution, specifically the Availability Status (AVS) distribution package, to meet these needs.

SITA implemented Community Messaging as a single, fully managed access point (also supporting SITATEX for operational mail), removing the need for numerous direct links and enabling rapid, large‑scale data exchange. In the first month after SkyTeam integration China Eastern’s data volume increased significantly; SITA’s service delivered improved reliability and ROI, backed by industry metrics (over 99.99% reported messaging availability, SITATEX handles 800+ million messages/year and connects 20,000+ users, and SITA Community Messaging processes billions of messages annually).

China Eastern

Yan Zhenghong

IT General Manager