Case Study: Tier 1 Airport Company achieves 4% advertising revenue growth and retail lease optimization with SITA FlowAnalyzer

A Component of the Airportpulse Portal, Supporting Passenger Flow and Dwell Monitoring System With Asset Tracking Capabilities

Tier 1 Airport Company faced limited visibility into passenger flow, dwell and asset movements that constrained non‑aeronautical revenue optimization—uncertain retail lease values, poor ad placement decisions and suboptimal retail hours. To address this, the airport engaged SITA and its FlowAnalyzer component of the AirportPulse portal to gain passenger volumetrics, dwell and path analysis.

SITA implemented FlowAnalyzer as a cloud‑based, web analytics solution (ingesting Cisco and Aruba Wi‑Fi feeds and optional Bluetooth sensors and Wi‑Fi tags) to deliver dwell times, peak hours, first‑visited locations and path reports. Using SITA’s insights the airport increased advertising revenues by more than 4%, improved retail lease revenues through targeted placement and operating hours, and gained deeper operational planning and resource‑allocation capabilities.